The Politics of the Artichoke: Selling your ideas in an organization, one stakeholder at a time

PHILADELPHIA, May 3, 2010 – Software Strategist, Dorothy M. Danforth will give a presentation May 5 at 1 p.m. on “The Politics of the Artichoke: Selling Your Ideas in a Large Organization, One Stakeholder at a Time” at J. Boye Philadelphia 2010, the premiere Northeast conference for online professionals both inside and outside the firewall, March 4-6.

“The politics of the artichoke (or ”la politica del carciofo”) is an Italian expression referring to a savvy strategy that deals with your opponents one at a time,” Danforth said. “In this case study, I’ll discuss how—as a consultant to Comcast working with a small internal team—our group was able to successfully give our interactive design ideas a broad, far-reaching life of their own.”

Success lies in a group’s ability to evangelize a plan, socialize it throughout an organization, evolve the plan, and allow others to take the ownership needed to see it to fruition, said Danforth. “As we look at this case study, we’ll go over the details of how we made that happen, step by step.”

Danforth will also be hosting a discussion on “Delivering on Your Brand’s Promise through User Experience Design”. The roundtable will focus on how to develop on-brand user experiences across multiple platforms and how UXD as a practice can promote better brand alignment through its methodologies.

The conference is organized by J. Boye, an international, independent networking and knowledge-sharing firm with more than 250 member organizations. For more information about the conference, go to

About Danforth Media
Danforth Media is a Philadelphia-based software design consultancy specializing in User Experience Design (UXD) for desktop, Web, mobile, and set top devices. Services include user-centered research and design strategy. Dorothy M. Danforth, the company’s founder and principal, has fifteen years experience with software usability design and research working with Fortune 500 and emerging technology companies. For more information, go to

Leave a Reply

Your email address will not be published. Required fields are marked *