I defined and led each of these projects including; project scope, research design, study implementation, moderation, and analysis. Sensitive strategy content has been removed/scrubbed for clients still under NDA.
Pharmaceutical, Go to Market Research
Project Goal:
Create and design Pharma’ B2B customer acquisition strategy for its biotech and pharma customers focusing on Pharma’s transition from CRO to HIO, digital transformation, and the future of personalized healthcare. With the use of qualitative research, we will identify key buying personas and the ideal customer acquisition journey. This will enable us to design and execute data-driven content and digital marketing campaigns that will ensure we are best reaching buyers at every step of their journey.
Retail chain, Taxonomy Study
Project Goal:
Taxonomy project to evaluate a version of the digital ordering menu to identify areas that might be optimized, with a specific focus on incorporating dinner options. Research was conducted in two steps
- Online survey including a menu tree test completed by Client’s “Rewards” members
- Hour-long, remote contextual inquiry interview and open card sort sessions with rewards members
Comcast, Customer Research
Project Goal:
The primary goal for this product research was to leverage insights into who pay per use WiFi users are, why they use the product, and how they use it to make substantive improvements to the service’s user experience and messaging. Both qualitative and quantitative user-centered design methods were used to achieve project goals.
IT Services, Taxonomy Validation Study
Project Goal:
The goal of this user research was to validate a proposed new client Website and its associated information architecture. Specifically, the study evaluated the effectiveness of the op level menu, and assessed the overall brand impression of the design.
B2B Driver Management, UX Research
Project Goal:
Design a unified dashboard to serve as a user-facing integration point for DQ-it, SMART, & RANDOMS products
Research Objectives:
Context of Use – Speak with users to understand who they are and how they use the current systems
Unmet Needs – Identify potential unmet needs, particularly around a unified dashboard experience