Moving from Vision to Design: User-Centered Methods for New Product Definition

Seminar by Dorothy M. Danforth for the IEEE Computer Society Leading Professional Seminar Series. – 30 minutes

It’s a common scenario: A company is planning a new product or significant redesign. There have been various discussions about how the product should have a “great user experience” and “focus on the user.” But, there are also conflicting ideas on what a great experience might entail, along with competing priorities for what the product absolutely must do to be successful in the marketplace. ‚Äč

Where to begin? How do you break through the confusion and move towards a clarified product vision? Whether a large established corporation or lean start-up, organizations struggle with progressing from early ideation into clear requirements and a tangible design phase. This webinar will explore ways to leverage user experience design methods in the very early stages of the product life cycle.

This session covers the following:

  • An overview of practical user research and design planning methods useful for early stage products and redesigns
  • Strategies for leveraging these methods to refine a product’s vision and ensure features are tied to user goals
  • Examples of how keeping a focused eye on user needs can help resolve conflicting priorities and promote product team alignment

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