PhillyCHI March Meeting – Dorothy Danforth

WHEN: Thursday, March 26, 2009, 6:00-8:00 PM
* Meet & Greet from 6:00 – 6:30 PM *

WHERE: Tyler School of Art, Room B089
Temple University
2001 N. 13th Street
Philadelphia, PA 19122

RSVP: Please let us know you are coming at


Dorothy M. Danforth will discuss various low overhead, high-impact research methods available to Web Designers and UX professionals when creating new products, scenarios for when and how to use these methods, as well as general insights on how to get the most out of early stage R&D processes. Some illustrative examples and ideas from past product-concept research efforts will be provided. Talking points to include:
• considerations when developing a UX focused research plan for a new product or concept
• how brand and corporate culture can impact and possibly drive interface decisions
• how the research process can identify organizational knowledge gaps (and vice versa)
• integrating UX research within the creative (visual design) and engineering processes

The presentation is open to anyone with interest, but could be particularly helpful for…
• Web & Graphic designers who find themselves in the “accidental” UX consultant role
• Product managers who would like some ideas on how to better integrate UX research into their product development lifecycles
• Early and mid-level career UXD professionals


Dorothy M. Danforth is founder and principal consultant for Danforth Media.


Graphic and Interactive Design Program at Tyler School of Art



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